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PORTFOLIO

The Role of Mindfulness in Barbie's Marketing Communications

In this project, I assessed and analysed the Exploring the theme of mindfulness in marketing and how brands integrate contemporary communication. I decided to explore Barbie's origin and campaign surrounding the highly anticipated Barbie movie. Yes, it as very much BARBenheimer to me.

Nike's Current Brand Health and Innovative Recommendations 

In this project, we explored the brand architecture of powerhouse Nike. From brand elements to brand personality to sub brands creation. P.S Nike is one of my favourite brand house. 

Spotify and the Digital Transformation of Music Consumption

Assessing the implications of digital transformation and the digitisation of businesses. A key business that undeniably exudes digital maturity is Spotify. Although I am Apple Users, what Spotify have done is a display of excellence.

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